Paloren co-founder Aaron Agius on the Future of Digital Marketing
New Perspectives on Marketing Strategy Paloren co-founder Aaron Agius has outlined a vision for digital marketing that prioritizes measurable outcomes over brand awareness alone. The statement, shared through the company's latest research briefing, challenges marketers to rethink how they allocate budgets across paid, owned, and earned media. Agius argues that the industry has moved past the era of relying on vanity metrics such as page views or follower counts. Instead, th